Considered one of the most important events in tourism, PURE Life Experiences is based on the belief that tourism has the ability to enrich lives, transform people and ultimately change the world for the better. At a time when the high-end travel market has been overwhelmed by the commoditized supply of luxury items and glamorized by the traditional luxury travel industry, a movement has emerged showing that something has to change.
Today's sophisticated traveler has moved away from the traditional concept of luxury to a more authentic, culturally honest concept of travel and experience. They seek personal transformation, on journeys that involve powerful and engaging experiences.
Cristalino Lodge is a member of the PURE Life Experiences community.